Facebook

Facebook is today’s Marketing Tool

More than 800 million active users worldwide and the number grows steadily each day.
In New Zealand, there are over 2 million users, almost 50% of our population!
It is no longer just the younger generation either – the fastest growing age group is 35+ and they make up 38% of the users here in New Zealand.

Key Benefits of a Facebook Business Page

Build your business profile online
Targeted Marketing
Grow your database
Be one step ahead of the competition Run promotions and competitions*
Insights feature to track progress
Mobile friendly
*Note: Facebook has strict rules surrounding promotions and competitions

Biggest Mistake

The biggest mistake business owners can make is not having a strategy. You need to think about who you are trying to reach and what you are saying by having a Facebook page. Anyone can have one and there are plenty of them sitting out in cyberspace with nothing happening. So make yours stand out. Have an eye catching welcome page enticing people to ‘Like’ your page; add a reveal tab – a page that will only show to people who have clicked Like; have a customised sidebar banner (or profile picture); make use of the photo strip along the top of the page; use a unique URL e.g. http://www.facebook.com/StadiumCars and test and measure how these are working.

Most Important Key

The most important key to your pages success is posting and providing relevant and engaging content. It is actually better to have less fans and more interaction on your page than have 1000s of fans enticed by offers such as a free IPad. You want people to like your page and continue to like your page plus feel that they are getting value. This also helps your page to stay closer to the top of the news feed (in the default view of Tops News) if more people are commenting, liking and sharing.

Whatever your market is, from accommodation to builder, retail or corporate, a Facebook business page will allow you to get in front of people who don’t even know you exist – It’s Word of Mouth Social Media Style! 

 

Facebook Terms

Fan

Someone who likes your page

Insights 

A feature only on pages where you can track how many times your page has been visited, where they came from, demographics, etc

Like

People on Facebook can click the Like button at the top of a page to become a fan

Like Button

An application you can add to your website or blog that directs visitors to your Facebook page

News Feed

The page you see when you log into Facebook, this can show either the Most Recent updates from your friends and pages you like, or the Top News

Photostrip

5 small photos along the top of your page

Reveal Tab

A page which is only revealed to people once  they like your page

Share

People can click on share under a photo, link or status and share that on their wall, a friends wall, in a message or on one of their pages

Status

People and pages can update their status which will then show on their page and in the news feed

Welcome Page

The page people can land on when they first visit your page. This should entice them to want to click Like to become a fan of your page

 

Get Facebook working for you today!

Other Social Media Platforms

 

Linked In

Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities

Twitter 

Social networking and micro blogging service  utilising instant messaging, SMS or a web  interface

Blogs  

Type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video

Google + 

The Google+ project aims to make sharing on the web more like sharing in real life.  Launched 28th June 2011             
Contact us about Social Media Solutions